Digital Design and Branding
Digital Design and Branding
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Challenge: Build a cohesive publishing company from scratch with multiple book series targeting very different audiences—art enthusiasts, professional artists, crafters, makers, and children. The brand needed a strong identity, a central digital hub, and marketing strategies that could reach each audience effectively.
Seen Above: Microsite landing pages for the brand - Most Loved Art, Book Publisher. Featuring Jules Chéret, Leonetto Cappiello, and Alphonse Mucha.
I developed and launched the entire brand, overseeing every stage from concept to execution. This included:
Designing and curating multiple book series with distinct yet connected identities.
Creating a visually cohesive, user-friendly website that reflected the brand’s creative direction.
Implementing SEO and marketing strategies to drive visibility and engagement.
Building a sustainable system that allowed the brand to scale across both print and digital platforms.
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